Position: Digital Marketing Manager

Department: Marketing   

Reports to: Director of Marketing  

Classification: Full-time, non-exempt   

Salary: $31.68 per hour

Grade: 25

Position Summary:

The Digital Marketing Manager supports Seattle Children’s Theatre’s (SCT) Marketing team in advancing public awareness of SCT’s productions, programs, and initiatives. This position collaborates with the entire organization to execute impactful campaigns, with a focus on email marketing, website maintenance, and campaign tracking.

The ideal candidate is detail-oriented, proactive, and skilled in digital marketing fundamentals with a passion for the arts.

About SCT:

Since its inception in 1975, the Seattle Children’s Theatre (SCT), has served more than 4 million children through professional theatre and arts education in the Puget Sound region and beyond. Seattle Children’s Theatre Mission Statement: To provide children of all ages with access to professional theatre, with a focus on new works, and theatre education. We are at a key evolutionary moment in our history, and are looking to collaborate with people who are attracted by the opportunity to contribute to the future of theatre for young audiences. At SCT we value a diverse workforce and an inclusive culture. We are committed to diversity in all areas of our work and encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identify or expression, age, national origin, marital status, citizenship, disability, and veteran status. We strongly encourage applications from members of underrepresented groups. 

Essential Duties & Responsibilities:  

Email Marketing:

•  Plan, design, and deploy branded email campaigns via Wordfly.
• Manage segmentation, personalization, and automation strategies to improve open and click rates.
• Monitor campaign performance and recommend optimizations.
• Ensure compliance with privacy and communication laws (CAN-SPAM, GDPR, TCPA).

Website Management:

• Lead website strategy, roadmap, and enhancements in line with SCT’s marketing and organizational goals.
• Manage content updates, user experience improvements, and SEO initiatives.
• Collaborate with design team to produce web content that is engaging, brand-aligned, and accessible.
• Track website performance using Google Analytics and other tools; report key insights to stakeholders.

Paid Digital Advertising (Meta & Google):

• Develop and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads.
• Set targeting, budgets, creative, and A/B tests to maximize ROI and ticket sales.
• Monitor performance, optimize spend, and deliver campaign reports to internal teams.
• Coordinate with external media partners as needed

Other Responsibilities:

• Contribute positively to the organization's culture and success.
•  Actively participate in equity, diversity, accessibility, and inclusion initiatives, including attending all-staff training.
• Embody the organization's mission, vision, and values in all work aspects.
• Other Duties as assigned

Desired Skills and Qualifications:

• A deep commitment to theatre, young people, and Seattle Children's Theatre's (SCT) mission of reaching all people in our community. 
• Bachelor's degree or 3-6 years’ relevant experience a related field.
• Strong desire to take initiative as a forward-thinking member of the Marketing team.
•  Strong understanding of marketing concepts including digital marketing, communications & public relations, campaigns, sales, and promotions.
• Knowledge of digital campaign tools including Meta Ads Manager, Google Ads, and Google Analytics
• Collaborative skills and success working with various constituents.
• Experience with CRM/email marketing platforms (Wordfly, Tessitura, or similar).
• Proficiency with content management systems (e.g., WordPress), SEO fundamentals, and A/B testing
• Excellent team player with ability to complete tasks independently.

Physical Requirements & Work Environment: 

The physical demands described here are representative of those an individual must meet in order to successfully perform the essential functions of this job. We will make reasonable accommodations to enable individuals with disabilities to perform these functions. Offers of employment are contingent on verification and completion of a background check

Physical Requirements: 

·         Sitting/Standing: Prolonged periods of sitting at a desk and working on a computer; occasional periods of standing or walking.

·         Manual Dexterity: Frequent use of hands for typing, handling papers, and other office-related tasks. 

·         Visual/Auditory Requirements: Ability to read detailed information, see a computer screen, and hear spoken conversations over the phone and in person. 

·         Mobility: Ability to move around the office to interact with staff, access files, and attend meetings. 

Work Environment: 

·         The primary work location is 201 Thomas St in Downtown Seattle. Not eligible for remote work.

·         Environment: Typical office environment with standard office equipment such as computers, phones, photocopiers, filing cabinets, etc. 

·         Noise Level: Generally quiet to moderate. 

Salary & Schedule:

Digital Marketing Manager is a grade 25, regular, full-time, non-exempt, hourly position. Salary range is $31.68 - $31.68/hour. Occasional evenings and weekends as required by the role. May occasionally support marketing and sales events, which include Teacher Previews, Sneak Peek, Opening Nights, etc. Occasional evenings and weekends.

To strengthen structural pay equity, SCT practices negotiation-free pay processes with all current and potential staff members. Positions are graded in accordance with the scope and range of “Essential Duties, Responsibilities, and Qualifications” listed in the job description. Salaries for grade levels are determined by market via 3^rd party compensation study.

Benefits:

• Regular Full-Time employees receive employer paid premiums on these insurance plans: Health Insurance through Kaiser Permanente, Dental Insurance through Delta Dental, and Vision insurance through VSP
• Regular, Full-time employees start accruing 80 hours of Vacation-Time annually
• Regular, Full-time employees accrue 96 hours (12 days) of sick-time per year.  
• Seattle Children’s Theatre offers employees the opportunity to participate in 403(b) plan in order to save a portion of their earnings on a pre-tax basis
• Seattle Children’s Theatre employees may enroll in a Flexible Spending Account to save on a pre-tax basis for both health and dependent care expenses to the extent currently permitted by the Internal Revenue Service
• Seattle Children's Theatre offers employees the option of purchasing an array of additional insurance coverage through AFLAC
• SCT offers discount parking through Seattle Center
• SCT offers discounted public transportation enrollment through ORCA Passport

Additional Information:  

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job. Seattle Children’s Theatre provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.